Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Have you noticed the way fossil fuels and plastics have wormed their way into every aspect of our lives? And it’s not only our private, every day lives. Fossil fuels and plastics are in all our systems: agrculture, clothing, transportation, construction, government operations, the military, schools, shopping . . . . I suspect (fear) they cannot be yanked out of all these systems without collapses and/or riots. More practical would be to replace them (though with the military, maybe not completely) with alternatives as rapidly as possible. The chances of doing that rapidly enough seem slim.